Privacy policy

With the following privacy policy, we want to enlighten you about what types of your personal data (hereinafter referred to as "data") we are for which purposes and to what extent process. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services as well as in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter summarized as "online offer" ).

The terms used are not gender-specifically.

Stand: Pratteln, 20.10.2021
Source:Swissanwalt

Table of contents

  • initiation
  • Responsible
  • Overview of the processing
  • Contact Data Protection Officer
  • Decisive legal bases
  • Safety measures
  • Transmission and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Commercial and business benefits
  • Payment service provider
  • Credit check
  • Provision of online offer and web hosting
  • contact
  • Newsletter and electronic notifications
  • Web analysis, monitoring and optimization
  • Online marketing
  • Presences on social networks (social media)
  • Plugins and embedded functions as well as content
  • Deletion of data
  • Modification and updating of the privacy policy
  • Rights of those affected persons
  • Term definitions

Responsible

Responsible body within the meaning of the data protection laws, in particular the EU Data Protection Regulation (DSGVO), is:

Lucky Toments Switzerland AG
Kirsy Aebischer
Hohenrainstrasse 24
4133 Pratteln

Telephone: +41 79 934 2530
E-mail: info@nature4body.ch
Website: nature4body.ch

Imprint:

Nature4body a registered trademark brand:

Lucky Toments Switzerland AG
Hohenrainstrasse 24
4133 Pratteln / Switzerland

Owner: Kirsy Aebischer

Telephone number: +41 79 934 25 30
E-mail address: info@nature4body.ch

Register Court & Register number: Basel landscape

Commercial register (UID): CH-440.3.019.981-4
Added value control number: CH-113.513.999 VAT

Overview of the processing

The following overview summarizes the types of processed data and the purposes of their processing and refers to the persons concerned.

Types of processed data

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact details (e.g. e-mail, telephone numbers).
  • Meta / communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, content, access times).
  • Location data (information on the geographic position of a device or a person).
  • Contract data (e.g., contract object, duration, customer category).
  • Payment data (e.g. Bank connections, invoices, payment history).

Categories of affected persons

  • Business and contract partners.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (e.g., website visitors, users of online services).

Purposes of processing

  • Assessment of creditworthiness and creditworthiness.
  • Provision of our online offer and user-friendliness.
  • Visit classification evaluation.
  • Office and organizational procedures.
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g., by e-mail or postal).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g. Access statistics, detection of recurring visitors).
  • Safety measures.
  • Tracking (e.g., interest / behavioral profiling, use of cookies).
  • Providing contractual services and customer service.
  • Management and answering inquiries.
  • Target group formation (determination of target groups or other issues of content for marketing purposes).

Automated decisions in individual cases

  • Credit information (decision based on a credit check).

Decisive legal bases

In the following, we share the legal bases of the Data Protection Regulation (DSGVO), on the basis of which we process the personal data, with. Please note that the national data protection requirements in your or our residential and domicile country can apply in addition to the regulations of the DSGVO. If more specifically, more specific legal bases should be relevant in individual cases, we will inform you in the privacy policy.

  • Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO)- The person concerned has given its consent to the processing of personal data concerning specific purposes or several specific purposes.
  • Contractual compliance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO)- The processing is necessary for the fulfillment of a Treaty whose Contracting Party is the person concerned or necessary for the implementation of pre-contractual measures taken on request of the person concerned.
  • Legal obligation (Article 6 (1) of 1 lit. C. DSGVO)- The processing is necessary to fulfill a legal obligation under which the responsible is subject.
  • Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO)- Processing is required to maintain the legitimate interests of the responsible person or a third party, unless the interests or fundamental rights and fundamental freedoms of the person concerned require the protection of personal data.

Safety measures

In accordance with the statutory requirements, taking into account the prior art, the implementation costs and the nature, the scope, the circumstances and the purpose of processing and the different occurrence probabilities and the extent of the threat of the rights and freedoms of natural persons, suitable technical and organizational measures to ensure a risk reasonable level of protection.

Measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and separation. Furthermore, we have set up procedures that ensure perception of affected rights, the deletion of data and responses to the endangerment of the data. Furthermore, we are already taking into account the protection of personal data in the development of or selecting hardware, software and methods according to the principle of data protection, by technology design and data protection-friendly presets.

SSL encryption (HTTPS): To protect your data transmitted via our online offer, we use SSL encryption. You recognize such encrypted connections to the prefix https: // in the address bar of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, the data will be sent to other places, companies, legally independent organizational units or persons or they are disclosed to them. For the recipients of these data, e.g. Payment Institutes in the context of payment transactions, with IT tasks commissioned service providers or providers of services and content involved in a website belong. In such a case, we observe the legal requirements and include, in particular, appropriate contracts or agreements that serve to protect their data, with the recipients of their data.

Data processing in third countries

If we process data in a third country (ie, outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third-party services or disclosure or transmission of data to other persons, posts or companies This takes place only in accordance with the legal requirements.

Subject to explicit consent or contractually or required transfers, we process the data only in third countries with a recognized data protection level, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, Information page of the EU Commission:https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and stored from a browser on the user's computer. A cookie primarily serves to store the information about a user during or after visiting within an online offer. The stored information may include e.g. The language settings on a web page, login status, a shopping cart or the location where a video was looked. For the concept of cookies, we also include other technologies that meet the same functions such as cookies (e.g., if users are stored using Pseudonymer Online Markings, also referred to as "user IDs")

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies):Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies:Permanent cookies remain stored even after closing the browser. For example, the login status can be stored or preferred contents are displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies:First party cookies are set by ourselves.
  • Third Party Cookies (also: Third Party Cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or necessarily required) cookies:Cookies can be absolutely necessary for the operation of a website (e.g., to save logins or other user inputs or for security reasons).
  • Statistics, Marketing and Personalization Cookies: Furthermore, cookies are usually used as part of the range measurement as well as if the interests of a user or his behavior (e.g. see certain contents, benefits of functions, etc.) are stored on individual websites in a user profile. Such profiles serve to use users e.g. to display content that meet their potential interests. This procedure is also referred to as "tracking", i., Tracking of the potential interests of the users. . Insofar as we use cookies or "tracking" technologies, we inform you separately in our privacy policy or in the context of obtaining a consent.

Notes on legal bases:On what legal basis we process your personal information with the help of cookies depends on whether we ask you for a consent. If this is true and you consent to the use of cookies, the legal basis for processing your data is the declarement. Otherwise, the data processed by cookies will be processed on the basis of our legitimate interests (e.g., on a business management of our online offer and its improvement), or if the use of cookies is required to meet our contractual obligations.

Storage duration:If we do not provide you with no explicit information on the storage period of permanent cookies (eg as part of a so-called Cookie-Opt-ins), please assume that the storage period can be up to two years.

General information on revocation and opposition (opt-out):Depending on whether the processing is based on a consent or legal permit, they at any time have the opportunity to revoke a granted consent or object to the processing of their data through cookie technologies (summary as "opt-out"). You can first explain your contradiction using your browser's settings, e.g. by disabling the use of cookies (whereby the functionality of our online offer can be restricted). A contradiction against the use of cookies for purposes of online marketing can also be used by a variety of services, especially in the case of tracking, through the websiteshttps://optout.aboutads.infoandhttps://www.youronlinechoices.com/to be explained. In addition, you can receive further contradictions in the context of the information on the service providers and cookies used.

Processing of cookie data based on a consent: Before we process or process data as part of the use of cookies, we ask users to revocable at any time. Before the consent was not pronounced, cookies are used at best, which are absolutely necessary for the operation of our online offer.

Cookie Settings / Request:

  • Processed data types:Usage data (e.g., visited websites, content, access times), meta / communication data (e.g., device information, IP addresses).
  • Affected people:Users (e.g., website visitors, users of online services).
  • Legal basis:Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO).

Commercial and business benefits

We process data of our contract and business partners, eg customers and interested parties (summary, referred to as a "contractual partner") in the context of contractual and comparable legal relationships as well as associated measures and in the context of communication with the contractual partners (or pre-contractual), eg, to inquiries respond.

We process this data to fulfill our contractual obligations, to secure our rights and for purposes of administrative tasks associated with this information as well as the entrepreneurial organization. In the context of the applicable law, we will continue to third parties in the context of the applicable right, as if necessary for the aforesaid purposes or to fulfill legal obligations or with the consent of the persons concerned (eg to participating telecommunications, transport and other auxiliary services as well as Subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). Further processing forms, e.g. For purposes of marketing, the contractual partners are informed under this privacy policy.

Which data is required for the aforementioned purposes, we share the contracting parties before or under the data collection, e.g. in online forms, by special labeling (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, ie, in principle after 4 years, unless the data is stored in a customer account, eg as long as they must be kept for legal reasons of archiving (eg for Tax purposes usually 10 years). Data that we have been disclosed in the context of an order by the contracting party, we delete according to the specifications of the contract, in principle after the end of the contract.

Insofar as we use third-party or platforms to provide our services, the terms and conditions and data protection instructions of the respective third-party or platforms apply in relation to the users and the providers.

Customer account: Contracting parties can create an account within our online offer (e.g., customer or user account, short "customer account"). If the registration of a customer account is required, contractual partners will be pointed out as to the information required for registration. The customer accounts are not public and can not be indexed by search engines. As part of the registration and subsequent applications and uses of the customer account, we store the IP addresses of the customers, together with the access time points to prove registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their storage is required for legal reasons. It is up to the customer to secure your data at the time of termination of the customer account.

Economic analyzes and market research: To be able to recognize business reasons and market trends, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc., with contractual partners, interested parties, customers, visitors and users of our affected persons. Can fall online offer.

The analyzes are made for the purpose of business evaluations, marketing and market research (e.g., to determine customer groups with different properties). We can, if available, we can take into account the profiles of registered users, including their information, e.g. used services. The analyzes serve us alone and are not externally disclosed externally, unless anonymous analyzes with combined, ie anonymized values. Furthermore, we take into account the privacy of users and process the data for analysis purposes as pseudonym as possible and, if feasible, anonymous (e.g., as summarized data).

Shop and e-commerce: We process the data of our customers to give them the selection, acquisition, or the order of the selected products, goods as well as associated services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, in particular post, forwarding and shipping companies to carry out the delivery, or execution towards our customers. For the settlement of the payment transactions, we take the services of banks and payment service providers. The required information is marked as such as part of the ordered or comparable acquisition process and include the information required for delivery, or delegation and billing and contact information to be able to restrict any consultation.

  • Processed data types:Inventory data (eg names, addresses), payment data (eg bank connections, invoices, payment history), contact data (eg e-mail, telephone numbers), contract data (eg contract object, runtime, customer category), usage data (eg visited websites, contents of content, access times) , Meta / communication data (eg device information, IP addresses).
  • Affected people:Interested parties, business and contractors, customers.
  • Purposes of processing:Providing contractual services and customer service, contact requests and communications, office and organizational procedures, management and answering inquiries, security measures, visiting action evaluation, interest-based and behavioral marketing, profiling (creating user profiles).
  • Legal basis:Contract Fulfillment and pre-contractual requests (Article 6 (1) p. 1 lit. b. DSGVO), legal obligation (Article 6 (1) of 1 lit. C. DSGVO), legitimate interests (Article 6 (1) , 1 lit. f. DSGVO).

Payment service provider

In the context of contract and other legal relationships, due to statutory obligations or otherwise based on our legitimate interests, we offer the persons concerned efficiently and secure payment options and set up additional payment service providers in addition to banks and credit institutions (summary "payment service provider").

The data processed by the payment service providers include inventory data, e.g. The name and address, bank data, such as, e.g. Account numbers or credit card numbers, passwords, TANS, and test sums as well as the contract, summation and receiver-related information. The information is required to perform transactions. However, the data entered are processed only by the payment service providers and stored in these. That is, we do not receive account or credit card-related information, but only information with confirmation or negative account of payment. Under certain circumstances, the data on the part of the payment service providers will be transmitted to economic information. This transmission is aimed at the identity and credit check. We refer to the terms and conditions and the data protection instructions of the payment service providers.

For the payment transactions, the terms and conditions and the privacy policy of the respective payment service providers, which are available within the respective websites or transaction applications. We also refer to this for further information and assertion of revocation, information and other affected rights.

  • Processed data types:Inventory data (eg names, addresses), payment data (eg bank connections, invoices, payment history), contract data (eg contract object, runtime, customer category), usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information , IP addresses).
  • Affected people:Customers, interested parties.
  • Purposes of processing:Providing contractual services and customer service.
  • Legal basis:Contract Fulfillment and pre-contractual requests (Article 6 (1) of 1 lit. b. DSGVO), legitimate interests (Art. 6 (1) p. 1 lit. f. DSGVO).

Services used and service providers:

Purchase on account with partial payment option (PowerPay)

MF Group / PowerPay offers the payment method "purchase on account" as an external payment service provider. With the individual invoice you can simply settle your online shopping by invoice. If you do without payment in the given time frame, you will receive a monthly invoice with order overview subsequently in the following month.

When completing the purchase agreement, PowerPay assumes the incurred billing claim and wraps the corresponding payment methods. When buying on account, you accept in addition to our terms and conditions  Terms by PowerPay. (PowerPay.ch/en/agb).

Credit check

If we are in advance or take advantage of comparable economic risks (eg when ordering on account), we reserve the right to maintain the legitimate interests an identity and credit report for the purpose of assessing the credit risk based on mathematical-statistical procedures of specialized service companies (economic information funds ) to catch up.

We process the information on the statistical probability of a default discretionary decision on the statistical probability of a default discretionary decision on the grounds, implementation and termination of the contractual relationship. We reserve the right to refuse to pay the payment on account or other prevailing in the event of a negative result of the credit check.

The decision whether we are in advance shall be carried out in accordance with Art. 22 DSGVO alone based on an automated decision in individual cases, which makes our software on the basis of the information of the economic information.

If we obtain an explicit consent of contractual partners, the legal basis for the credit report and the transmission of the customer's data to the credit bureaus is the consent. If no consent is obtained, the credit status is based on our legitimate interests at the reliability of our payment requirements.

  • Processed data types:Inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g., subject matter, duration, customer category).
  • Affected people:Customers, interested parties.
  • Purposes of processing:Assessment of creditworthiness and creditworthiness.
  • Legal basis:Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO).
  • Automated decisions in individual cases:Credit information (decision based on a credit check).

Services used and service providers:

Provision of online offer and web hosting

In order to provide our online offer safely and efficiently, we use the services of one or more web hosting providers of which servers (or servers you manage) can be accessed online. For these purposes, we can use infrastructure and platform services, computing capacity, storage and database services as well as security services and technical maintenance services.

For the data processed in the context of providing the host intake bot, all information relating to the users of our online offer, which are incurred in the context of the use and communication. This regularly includes the IP address necessary to deliver the contents of online offering to browsers, and all entries made within our online offer or websites.

E-mail shipping and hosting: The web hosting services we use also include shipping, reception and storage of e-mails. For these purposes, the addresses of the beneficiaries and senders as well as further information concerning e-mail delivery (e.g., the providers involved) and the contents of the respective e-mails are processed. The aforementioned data can also be processed for purposes of detection of spam. We ask to note that e-mails on the Internet are generally not sent encrypted. As a rule, although e-mails are encrypted on the transport route, but (unless used so-called end-to-end encryption method) are not on the servers from which they are sent and received. Therefore, we can not take responsibility for the transmission path of e-mail between the sender and reception on our server.

Collection of access data and log files: We yourself (or our web hosting provider) collect data for any access to the server (so-called ServerLogfiles). To the server log files, the address and name of the retrieved web pages and files, date and time of the retrieval, transmitted data sets, message about successful retrieval, browser type along with version, the user's operating system, Referrer URL (the previously visited page) and usually visited Addresses and the inquiring providers belong.

The server log files can be used for safety purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDOs attacks) and, on the other, to ensure the utilization of the servers and their stability.

  • Processed data types:Content data (e.g., entries in online forms), usage data (e.g., visited websites, content, access times), meta / communication data (e.g., device information, IP addresses).
  • Affected people:Users (e.g., website visitors, users of online services).
  • Legal basis:Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

contact

When contacting us (e.g., via contact form, e-mail, telephone or via social media), the information of the requesting persons are processed, as far as this is necessary to answer contact requests and any requested measures.

Answering the contact requests within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (before) contractual requests and, moreover on the basis of the legitimate interests, to answer the requests.

  • Processed data types:Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg inputs in online forms), usage data (eg visited websites, contents of content, access times), meta / communication data (eg device information, IP Addresses).
  • Affected people:Communication partners, interested parties.
  • Purposes of processing:Contact requests and communication, administration and answering requests.
  • Legal basis:Contract Fulfillment and pre-contractual requests (Article 6 (1) of 1 lit. b. DSGVO), legitimate interests (Art. 6 (1) p. 1 lit. f. DSGVO).

Services used and service providers:

Newsletter and electronic notifications

We ship newsletters, e-mails and other electronic notifications (hereinafter referred to as "Newsletter") only with the consent of recipients or a legal permit. If, as part of an application for the newsletter, its content is specified in concrete terms, they are decisive for the consent of users. Incidentally, our newsletters contain information about our services and us.

To sign up for our newsletters, it is generally sufficient if you specify your e-mail address. However, we can ask you to make a name, for personal speech in the newsletter, or more information, if necessary for the purposes of the newsletter, to make.

Double-opt-in procedure:Registration for our newsletter is basically in a so-called double-opt-in procedure. That is, you will receive an e-mail after logging in, in which you are asked for the confirmation of your registration. This confirmation is necessary so that nobody can log in with foreign e-mail addresses. Registrations for the newsletter are logged to demonstrate the registration process according to the legal requirements. This includes storing the registration and confirmation time as well as the IP address. Likewise, the changes of your data stored in the shipping service provider are logged.

Deletion and restriction of processing:We can store the discharged e-mail addresses for up to three years based on our legitimate interests before we delete them to prove a former consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual extinguishing application is possible at any time, as long as the former existence of a consent is confirmed. In the case of obligations to the permanent compliance of contradictions, we reserve the right to store the e-mail address alone for this purpose in a lock list (so-called "blacklist").

The logging of the registration procedure is based on our legitimate interests for purposes of detection of his proper procedure. As far as we commission a service provider to send e-mails, this is based on our legitimate interests on an efficient and secure shipping system.

Notes on legal bases:The delivery of the newsletter is based on a consent of the beneficiaries or, if consent is not required, based on our legitimate interests at direct marketing, provided that, as far as these, e.g., in the case of existing customer advertising, is allowed. As far as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests to prove that it has been carried out in accordance with the law.

Content:Information about us, our services, actions and offers.

Analysis and success measurement: The newsletters contain a so-called "web-beacon", i., A pixel-sized file, which is called when opening the newsletter from our server, or if we use a shipping service provider, from the server is retrieved. As part of this call, technical information, such as information about the browser and its system, will be charged as well as your IP address and the time of retrieval.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their read behavior based on their collection locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter receivers. However, it is neither our effort nor, if used, the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the success measurement, subject to an explicit consent of users, based on our legitimate interests for purposes of use of a user-friendly and secure newsletter system, which serves both our business interests, as well as the expectations of the users.

Unfortunately, a separate revocation of the success measurement is not possible, in this case, the entire newsletter subscription must be terminated, or must be contradicted.

  • Processed data types:Inventory data (e.g., names, addresses), contact details (e.g. e-mail, telephone numbers), meta / communication data (e.g., device information, IP addresses), usage data (e.g., visited websites, content, access times).
  • Affected people:Communication partner.
  • Purposes of processing:Direct marketing (e.g., by e-mail or postal).
  • Legal basis:Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO).
  • Opposition possibility (opt-out):You can cancel the reception of our newsletter at any time, i. Revoke your consent or contradict the further reception. You will find a link to terminate the newsletter either at the end of each newsletter or otherwise can use one of the contact options given above, preferably e-mail.

Services used and service providers:

Web analysis, monitoring and optimization

The web analysis (also referred to as "range measurement") serves to evaluate the visitor streams of our online offer and can be behavior, interests or demographic information about the visitors, e.g. The age or the gender, as pseudonyms comprise values. With the help of the range analysis we can e.g. recognize at which time our online offer or its functions or contents are most commonly used or invite for reuse. Likewise, we can understand which areas of optimization require.

In addition to the web analysis, we can also use test methods to e.g. to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures to be used with the same purpose. For these information, e.g. Considered content, visited websites and elements used and technical specifications, such as the browser used, the computer system used belongs and information on use times. If users have agreed in the collection of their location data, they can also be processed according to the provider.

The IP addresses of the users are also saved. However, we use an IP masking method (i.e., pseudonymization by cutting the IP address) to protect users. In general, the web analysis, A / B testing and optimization no clarates of users (e.g. e-mail addresses or names) will be stored, but pseudonyms. That is, we and the providers of the software used do not know the actual identity of the users, but only the information stored for purposes of the respective procedures in their profiles.

Notes on legal bases:If we ask users to consent to the use of third-party providers, the legal basis for processing data is the consent. Otherwise, the data of the users are processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we also want to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types:Usage data (e.g., visited websites, content, access times), meta / communication data (e.g., device information, IP addresses).
  • Affected people:Users (e.g., website visitors, users of online services).
  • Purposes of processing:Range measurement (e.g., access statistics, detection of recurring visitors), tracking (e.g., interest / behavioral profiling, use of cookies), visiting action evaluation, profiling (creating user profiles).
  • Safety measures:IP masking (pseudonymization of the IP address).
  • Legal basis:Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO).

Services used and service providers:

  • Etracker:Web analysis / range measurement; Service provider: Etracker GmbH, first Brunnenstraße 1 20459 Hamburg, Germany; Website:https://www.etracker.com; Data protection:https://www.etracker.com/datenschutz/; Opposition possibility (opt-out):https://www.etracker.de/privacy?et=[Please Insert Your Account ID].
  • Matomo (without cookies):MATOMO is a privacy-friendly web analytics software used without cookies and when the recognition of recurring users is done using a so-called "digital fingerprint" stored anonymously and changed every 24 hours; In the "digital fingerprint", user movements within our online offer with the help of pseudonymized IP addresses in combination with user-side browser settings are recorded so that conclusions are not possible for the identity of individual users; Service Provider: Web Analysis / Range Measurement in Selfhosting; Website:https://matomo.org/.

Online marketing

We process personal data for the purposes of online marketing, and in particular the marketing of advertising space or presentation of advertising and other content (summary as "content") can fall on the basis of potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used by means of which the information relevant to the representation of the aforementioned contents are stored for the user. For these information, e.g. Considered content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, which includes the computer system used as well as information on use times. If users have consented to the collection of their location data, they can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking methods (i.e., pseudonymization by cutting the IP address) to protect users. In general, no clarates of users (such as e-mail addresses or names) are stored as part of the online marketing procedure, but pseudonyms. That is, we as well as the providers of online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also use, read the same online marketing procedures on other websites, read out and analyzed for purposes of presentation of content as well as supplemented with additional data and stored on the server of the online marketing procedure provider.

Exceptionally, clarity data can be assigned to the profiles. This is the case when users e.g. members of a social network are whose online marketing procedure we use and network the profiles of users with the aforementioned information. We ask to note that users with the providers can talk about additional agreements, e.g. by consent to the registration.

We basically receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which our online marketing procedures have led to a so-called conversion, i. E.g., to a conclusion of the contract with us. The conversion measurement is used alone for the analysis of the success of our marketing measures.

Unless otherwise stated, we ask you to assume that used cookies are stored for a period of two years.

Notes on legal bases:If we ask users to consent to the use of third-party providers, the legal basis for processing data is the consent. Otherwise, the data of the users are processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we also want to refer you to the information on the use of cookies in this privacy policy.

Facebook pixel: With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as the target group for displaying ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only use the Facebook ads connected to us only such users on Facebook and within the services of the partner cooperating with Facebook (so called "Audience Network"https://www.facebook.com/audiencenetwork/) Display, which also have an interest in our online offer or the specific features (e.g., interest in specific topics or products, which will become apparent from the visited websites), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads comply with the potential interest of users and do not work annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing if users have been forwarded to our website after clicking on a Facebook advertisement (so-called "conversion measurement").

  • Processed data types:Usage data (e.g., visited websites, content, access times), meta / communication data (e.g., device information, IP addresses), location data (information on the geographic position of a device or a person).
  • Affected people:Users (e.g., website visitors, users of online services), interested parties.
  • Purposes of processing:Tracking (eg interest / behavioral profiling, use of cookies), remarketing, visiting action evaluation, interest-based and behavioral marketing, profiling (creating user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (eg access statistics, detection of recurring visitor), target group formation (Determination of marketing purposes or other issues of content), Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Safety measures:IP masking (pseudonymization of the IP address).
  • Legal basis:Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO).
  • Opposition possibility (opt-out):We refer to the privacy policy of the respective provider and the opposition possibilities given to the providers (so-called "opt-out"). If no explicit opt-out option has been specified, it is the possibility to switch cookies to the settings of your browser. As a result, however, functions of our online offer can be restricted. Therefore, we also recommend the following opt-out possibilities that are listed in summary on each area: a) Europe:https://www.youronlinechoices.eu.
    b) Canada:https://www.youradchoices.ca/choices.
    c) USA:https://www.aboutads.info/choices.
    d) cross-terrestrial:https://optout.aboutads.info.

Services used and service providers:

  • Google Tag Manager:Google Tag Manager is a solution with which we manage so-called website tags over a surface and however to integrate other services into our online offer. The Tag Manager itself (which implements the tags) processes no personal data of users. With regard to the processing of the personal data of the user, reference is made to the following information on Google services. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; Website:https://marketingplatform.google.com; Data protection:https://policies.google.com/privacy.
  • Google Analytics:Online marketing and web analysis; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; Website:https://marketingplatform.google.com/intl/de/about/analytics/; Data protection:https://policies.google.com/privacy; Opposition possibility (opt-out): Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertising performance:https://adssettings.google.com/authenticated.
  • Google Ads and conversion measurement:We use the Google Ads online marketing procedure to place ads in the Google advertising network (e.g., in search results, videos, websites, etc.) to view users who have a suspected interest in the ads. Furthermore, we measure the conversion of the displays. However, we only experience the anonymous total number of users who have clicked on our display and forwarded to a page provided with a SOG "Conversion Tracking Tag". However, we do not receive any information with which users can be identified. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; Website:https://marketingplatform.google.com; Data protection:https://policies.google.com/privacy.
  • Google Ad Manager:We use the "Google Marketing Platform" (and services, e.g. "Google Ad Manager") to place ads in the Google advertising network (e.g., in search results, videos, websites, etc.). The Google Marketing Platform is characterized in that ads are displayed in real time on the basis of alleged interests of the users. This allows us to display us for and within our online offering to display more targeted to present users only to display their interests potentially. If a user e.g. Displays for products are displayed for which he is interested in other online offers, one speaks of "Remarketing". Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; Website:https://marketingplatform.google.com; Data protection:https://policies.google.com/privacy.
  • Facebook pixel:Service provider:https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, Parentor: Facebook, 1 hacker Way, Menlo Park, CA 94025, United States; Website:https://www.facebook.com; Data protection:https://www.facebook.com/about/privacy; Opposition possibility (opt-out):https://www.facebook.com/settings?tab=ads.

Presences on social networks (social media)

We maintain online presences within social networks and process data from users in this context to communicate with the users active there or to offer information about us.

We point out that data from users outside the room of the European Union can be processed. This may result for the users risks, as e.g. the enforcement of the rights of users could be made more difficult.

Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. Thus, e.g. on the basis of the usage behavior and the resulting interests of the user use profiles are created. The usage profiles can be used in turn, e.g. to switch advertisements within and outside the networks that allocate the interests of the users. For these purposes, cookies are usually stored on the computers of users in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the use profiles even independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in with them).

For a detailed presentation of the respective processing forms and the opposition possibilities (opt-out), we refer to the privacy statements and information of the operators of the respective networks.

In the case of information requests and the assertion of affected rights, we point out that they can be asserted most effectively at the providers. Only the providers have access to users of users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

  • Processed data types:Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), content data (eg inputs in online forms), usage data (eg visited websites, contents of content, access times), meta / communication data (eg device information, IP Addresses).
  • Affected people:Users (e.g., website visitors, users of online services).
  • Purposes of processing:Contact requests and communication, tracking (e.g., interest / behavioral profiling, use of cookies), remarketing, range measurement (e.g., access statistics, detection of recurring visitors).
  • Legal basis:Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

Plugins and embedded functions as well as content

We bind into our online offer function and content items that are sourced from the servers of their respective providers (hereinafter referred to as "third-party providers"). It can, for example, be graphics, videos or social media buttons as well as contributions (hereinafter referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the users as they could not send the content to their browser without the IP address. The IP address is thus required to represent this content or functions. We strive to use only such content whose respective providers use the IP address only for delivery of the content. Third party providers can also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" information, such as visitor traffic on the pages of this website, can be evaluated. The pseudonyms information can also be stored in cookies on the user's device and, among other things, technical information on the browser and the operating system, websites to be referred to, for visiting time and further information on the use of our online offer, as well as information from other sources are connected.

Notes on legal bases:If we ask users to consent to the use of third-party providers, the legal basis for processing data is the consent. Otherwise, the data of the users are processed based on our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we also want to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types:Usage data (eg visited websites, content, access times), meta / communication data (eg device information, IP addresses), location data (information on the geographic position of a device or a person), content data (eg input in online forms), inventory data (eg name, addresses), contact data (eg e-mail, telephone numbers).
  • Affected people:Users (e.g., website visitors, users of online services), communication partners.
  • Purposes of processing:Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact requests and communication, tracking (e.g., interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creating user profiles), security measures, management and answering requests.
  • Legal basis:Legitimate interests (Article 6 (1) p. 1 lit. f. DSGVO), consent (Article 6 (1) p. 1 lit. A. DSGVO), contract fulfillment and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO).

Services used and service providers:

Deletion of data

The data processed by us will be deleted in accordance with the statutory requirements as soon as their consent permitted for processing are revoked or other permits (e.g., if the purpose of processing this data is or it is not required for the purpose).

If the data is not deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. That is, the data is blocked and not processed for other purposes. This applies e.g. For data stored for trading or tax reasons or whose storage is required for assertion, exercise or defense of legal claims or to protect the rights of another natural or legal entity.

Further information on the deletion of personal data can also be made within the context of the individual data protection instructions of this privacy policy.

Modification and updating of the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes of the data processing we need to do so. We inform you as soon as the changes require a participation action in your part (e.g., consent) or any other individual notification.

If we specify addresses and contact information of companies and organizations in this privacy policy, please note that the addresses can change over time and ask the information before contacting.

Rights of those affected persons

They are available as those affected by DSGVO various rights, which arise in particular from Art. 15 to 21 DSGVO:

  • Opposition Law: You have the right to at any time for reasons resulting from your special situation, contrary to the processing of the personal data relating to you, which takes place due to Art. 6 para. 1 lit. E or F DSGVO; This also applies to a profiling assisted on these provisions. If the personal data concerned is processed in order to operate direct advertising, they have the right to at any time contradict the processing of the personal data relating to them for the purpose of such advertising; This also applies to profiling, as far as this is associated with such direct advertising.
  • Right of withdrawal at consent:You have the right to revoke granted consent anytime.
  • Right of providing information:You have the right to require a confirmation of whether relevant data is processed and information about this data as well as further information and copy of the data in accordance with the legal requirements.
  • Right to correction:In accordance with legal requirements, they have the right to demand the completion of the data relating to you or the correction of the incorrect data relating to you.
  • Right to deletion and restriction of processing:In accordance with the statutory requirements, they have the right to require that they shall be deleted immediately, or, alternatively, to demand a restriction of the processing of the data alternatively in accordance with the statutory requirements.
  • Right to data transferability:You have the right to obtain your data relating to us in accordance with the statutory requirements in a structured, common and machine-readable format or to require their transmission to another person responsible.
  • Complaint for supervisory authority:In addition, in accordance with the legal requirements, the right to appeal to a supervisory authority, in particular in the Member State of their ordinary residence, their workplace or the place of alleged violation, if they believe that the processing of the personal data relating to them against the DSGVO violates.

Term definitions

This section provides an overview of the terminology used in this privacy policy. Many of the terms are removed from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations should, on the other hand, should serve the understanding. The terms are sorted alphabetically.

  • Visit Action Evaluation:"Visit Award Avaluation" (English "Conversion Tracking") means a procedure that can be determined by the efficacy of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites where the marketing measures are made, and then retrieved again on the target website. For example, we can understand whether the ads switched from us on other websites were successful).
  • Credit Report:Automated decisions are based on automatic data processing without human access (eg, in the case of automatic rejection of a purchase on account, an online loan application or an online application process without any human intervention. Such automated decisions are only permitted in accordance with Art. 22 DSGVO only if sufferers are affected Consent if they are required for a contractual fulfillment or if national laws allow these decisions.
  • Cross Device Tracking:Cross Device Tracking is a form of tracking, in which user behavioral and interest information of the users are recorded across devices across so-called profiles by assigning an online identifier to users. As a result, the user information can usually be analyzed independently of the browsers or devices (e.g., mobile phones or desktop computers) for marketing purposes. The online detection is not linked to clarates in most providers, such as names, postal addresses or e-mail addresses.
  • IP masking:"IP Masking" means a method in which the last octet, i., The last two numbers of an IP address is deleted so that the IP address can no longer serve the unique identification of a person. Therefore, IP masking is a means for pseudonymization of processing methods, especially in online marketing
  • Interest-based and behavioral marketing:In terms of interest and / or behavioral marketing, one speaks if potential interests of users of advertisements and other content are determined as accurately as possible. This is done by information on their preliminary behavior (e.g., see certain websites and linger on these, purchase behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement:The conversion measurement is a method that can be determined by the efficacy of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites where the marketing measures are made, and then retrieved again on the target website. For example, we can understand whether the ads switched from us on other websites were successful.
  • Personal data:"Personal data" are all information relating to an identified or identifiable natural person (in the following "affected person"); A natural person is considered to be identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to a pass number, location data, to an online identifier (eg cookie) or to one or more special features, The expression of physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person are.
  • Profiling:As "profiling", any type of automated processing of personal data is designated that this personal data is used to use certain personal aspects that relate to a natural person (depending on the type of profiling include information regarding age, The gender, location data and motion data, interacting with websites and their content, purchasing behavior, social interactions with other people) to analyze, evaluate or to predict them (eg the interests in certain content or products, the click behavior on a website or the whereabouts ). For purposes of profilings, cookies and web beacons are often used.
  • Range measurement:The range measurement (also referred to as Web Analytics) is the evaluation of the visitor streams of an online offer and can include the behavior or interests of the visitors in certain information, e.g. Content of websites. With the help of the range analysis, website owners can e.g. recognize at which time visitors visit their website and for which content they are interested. This allows you to e.g. the contents of the website better adapt to the needs of your visitors. For purposes of range analysis, pseudonyms of cookies and web beacons are often used to recognize recurring visitors and thus gain more accurate analyzes for using an online offer.
  • Remarketing:From "Remarketing" or "Retargeting" one speaks, if e.g. is noted for advertising purposes, for which products a user has been interested in a website to the user on other websites to these products, e.g. in advertisements to remember.
  • Location data:Location data arises when a mobile device (or another device with the technical requirements of a location determination) connects with a radio cell, a WLAN or similar technical means and functions of the location determination. Location data is the indication of which geographically determinable position of the earth is the respective device. Location data can z. B. be used to represent card functions or other information dependent on a location.
  • Tracking:From "tracking" one speaks if the behavior of users can be understood over several online offers. As a rule, behavioral and interest information is stored in cookies or servers of tracking technologies with regard to the useful online offerings or on servers of the provider of the tracking technologies (so-called profiling). This information can then e.g. be used to display advertisements that are likely to meet their interests.
  • Responsible:The "responsible person" is the natural or legal person, authority, facility or other body, which decides alone or together with others about the purposes and means of processing personal data.
  • Processing:"Processing" is every procedure executed with or without the help of automated procedures or any such operation series in connection with personal data. The term is far and includes virtually any dealings with data, be it the collection, evaluation, storing, transmitting, or deleting.
  • Target group formation:From target group formation (or "custom audiences"), one addresses when target groups for advertising purposes, e.g. Display of advertisements are determined. Thus, e.g. Using the interest of a user at certain products or topics on the Internet, it is concluded that this user is interested in advertisements for similar products or the online shop in which he has considered the products. From "Lookalike Audiences" (or similar target groups), one speaks again when the content as well as the content of users are displayed, the profiles or interests are allegedly matching the users to which the profiles have been formed. For purposes of the formation of Custom Audiences and Lookalike Audiences, cookies and web beacons are usually used.